Weber Grill Deutschland
Turning up the heat on social and digital content for a country that loves to BBQ - Germany, and for a brand that redefined grilling meat - Weber.
A household name in Germany — American invented Weber grills deliver a perfect meal every-time. Inspiring us to create content that also delivered every-time. From building a community on Pinterest with +500k monthly views, significantly increasing Instagram followers to tailoring proactive sales and awareness campaigns across the DACH region.
Working on the brand as lead creative for over 3 years, convinced me that there was no better grill out there. So, I got one for myself!
Services
Art Direction
Design Direction
Social Design
Content Curation
Concepts
Storyboards
Animation
Iconography
Video Editing
Brand Guardian
Print
4 themes and over 400 assets created annually, with a distinctive aesthetic every month. Inspiring the Weber community to always ‘Discover what’s possible’, with curated brand content.
Client — Weber
Sector — Manufacturing / F&B
Agency — The Social Partners (A WPP Agency) & Grey Germany