Weber Grill Deutschland
Turning up the heat on social and digital content for a country that loves to BBQ - Germany, and for a brand that redefined grilling meat - Weber.
A household name in Germany — American invented Weber grills deliver a perfect meal every-time. Inspiring us to create content that also delivered every-time. From building a community on Pinterest with +500k monthly views, significantly increasing Instagram followers to tailoring proactive sales and awareness campaigns across the DACH region.
Working on the brand as lead creative for over 3 years, convinced me that there was no better grill out there. So, I got one for myself!
4 themes and over 400 assets created annually, with a distinctive aesthetic every month. Inspiring the Weber community to always ‘Discover what’s possible’, with curated brand content.
Services
Art Direction
Design Direction
Social Design
Content Curation
Concepts
Storyboards
Animation
Iconography
Video Editing
Brand Guardian
Print
Client — Weber
Sector — Manufacturing / F&B
Agency — The Social Partners (A WPP Agency) & Grey Germany